The New Year is almost upon us, and casino players everywhere are wondering what 2018 has in store for them. As ardent followers of all the latest online and mobile gambling trends, we’ve spent all of 2017 documenting the shifting shape of the industry, and we reckon we’re in a better position than most to make some predictions about what we should expect from the next year in gaming. That’s why we’ve put together this list in which we present some thoughts on what we think the landscape of the gambling industry will be in 2018. Hold on, it’s going to be quite some ride!
You’d have to have been living under a rock for the last year to be unaware of the growing pressure gambling operators are under to make their bonuses and promotions more transparent. The main complaint tends to be that free spins and deposit bonus offers tend to look great at first site, but end up seeming lacklustre when you read through the extensive terms and conditions.
With this in mind, we predict that 2018 will see the industry starting to phase these promotions out, and look for other rewards models for players.
With the old modes of rewards going out the window, there will be a void where players want to be rewarded, and casinos will need to be more innovative about how they give back without falling fowl of regulations. That’s why we predict that in 2018, we’re going to see a whole lot more investment put into personalised and gamified rewards and bonuses.
Expect platform wide rewards, with special bonuses being earned for specific behaviour on site. The general theme will be the more you play, the more you get rewarded.
Rewards aside, players are also going to expect casinos to innovate in terms of gaming as well as bonuses and promotions. One of the big revolutions we think we’ll see in the next year is a rapid growth in virtual reality gaming.
While virtual reality has been ticking along in its development over the last couple of years, with so many more consumer VR products having been bought in 2017, we think next year will be the time for developers to really up their game when it comes to immersive and fun virtual reality friendly gaming content.
Talking of immersive gaming experiences, we reckon the other big development we’re going to see in gaming content over the next 12 months is the growth of social casino games – titles and environments in which players will be able to interact with each other and get an extra dimension out of their gaming.
Some casinos in 2017 introduced capability for live table casino players to be able to chat to each other as well as the dealers, but we reckon there’s going to be a huge burst in social gaming and peer to peer interaction in online and mobile casino games.