Who Are the Main Players in Sports Betting Development?

Sports Betting Screen And SmartphoneAt the beginning of October, the Gaming Innovation Group (GiG), were granted a licence to offer B2B sports betting services to their existing customers and to external brands.

This news got us thinking: what does the sports betting developer landscape currently look like? Which developers are running the show?

We took these questions and explored the answers to them, which we have delivered in this short blog post.

Sports Betting Sites UK

There are countless sports betting sites operating in the UK, as we are all well aware of. How much focus and dedication is put into these sportsbooks varies from casino to casino.

Some sportsbooks cover a huge variety of sports, whereas others provide fewer betting options which are mainly focused on the big sports.

Ordinarily, we don’t pay much attention to the actual software running the whole operation. However, when you consider the dizzying array of information contained within sports betting sites, it is pretty clear that there is some impressive software functioning the platform underneath everything.

Sports Betting Software

So, who are the main developers who power the sports betting scene? Well, there are some developers who have a firm footprint within the sports betting landscape.


EveryMatrix will be a familiar name to many of you. EveryMatrix have been developing online casino software since 2008 from their headquarters in London and many standard online casinos still run on the EveryMatrix software.

EveryMatrix power the sportsbooks of brands such as K8, 188 Bet and Sporting Index. Sports betting sites developed by EveryMatrix are invariably good and provide a good selection of options for bettors. They have been


OpenBet LogoWhen it comes to sports betting software used by UK outfits, there is one name which stands out above the rest, and that is OpenBet. Simply put, OpenBet is the leading omni-channel sportsbook on the market.

OpenBet software provides sports betting sites with a comprehensive product which covers all betting types and integrates all the essential elements of modern-day sports betting including video streaming, in-play and live betting.

The following sportsbook are all powered by OpenBet software:

  • William Hill
  • Paddy Power
  • Betfair
  • Ladbrokes
  • Coral
  • Sky Bet

FSB Tech

FSB Tech was launched in 2007 and over the past decade, it has developed itself into a highly reputable brand. The FSB sportsbook solution is a comprehensive creation offering a complete platform for sports betting.

Genting Casino, Black Type Casino and Toals Casino are just some of the sports betting sites which run on FSB technology.


Kambi is another superb provider of sportsbook technology, and there are a number of respected sportsbooks utilising their services. Kambi software is used by the following sports betting sites:

  • 888 Sport
  • 32 Red
  • Betsafe
  • Mr Green
  • Unibet
  • Grosvenor Sport

The Future of Sports Betting Developers

Different Sports Bets On Pitch

As the sports betting industry expands further and further the software and platforms will undoubtedly continue to improve.

We can also expect a sizeable number of B2B casino software providers to push for licences to grant them the opportunity to provide sports betting platform services, just as GiG have done earlier this month.

Still, OpenBet are currently undoubtedly the main players in this corner of the online gambling industry and look set to remain at the top of the pack for the foreseeable future.

What are your most favourite sportsbook platforms? Are there certain ones which you find easier to navigate, or there some which you don’t find user-friendly?

If you would like to share anything, just hit the box below!

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